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It's no secret that it can be difficult to build trust with skeptical buyers who don't really like sellers. Buyers often believe that sellers do not have in mind their best interest and that…
Collecting contact data of potential customers, service users, future employees and the like, in the world of digital marketing is briefly called - lead generation (eng. - lead generation). In today's text we will write…
Simply put, icons are symbols that cancel out parts of the text or explain it more closely, making it visually more interesting and clear. Older generations are likely to associate icons with Windows, while…
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Google seems to be increasingly "aggressive" in terms of advertising experiments and tests it performs in Chrome. The company has shared what it is working on and how you can activate some of the experiments in the current…
It can often be noticed that Instagram is introducing certain innovations within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user interaction, Instagram is changing…
In modern life, a large amount of information is circulating on a daily basis, which reaches the individual through multiple available communication channels and in multiple formats. Considering their impact on the individual…
Many will probably think at first "Yes, here is another social network, who will follow it all." However, Pinterest should not be taken so lightly, especially due to the fact that it has existed since March…
Needless to say, a well-designed website is a necessity for every business today. The design of the site, its functionality and user-friendliness are of great importance. Although every page of the site…
The simplest definition of keywords is that they are words, phrases or phrases that describe your service or product. It is for these selected keywords that your ad may appear in…
Attention on social networks is quite expensive, having in mind the number of social networks, their competition with each other, an increasing amount of content and more and more opportunities to display that content. According…
Successful marketing campaigns focus on the way the target audience behaves. For that reason, it is important for marketers to understand how people think. Therefore, it is not surprising that the most effective marketing principles are based on…
Posters are perhaps the oldest form of marketing communication. Over time, the formats, purpose, form have changed. Their biggest advantage is that they are exposed in public and there is a chance that…
When was the last time you read the whole text on the internet? What made you stay with the text and dedicate your time to it? What caught your attention? We are quite…
Facebook Instant Experience (Facebook Canvas) is a full screen display after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and is designed…
WordPress is without a doubt the most popular website development platform. WordPress sites have gained great popularity due to the relatively simple interface for managing content on them. The big community behind this platform…
Instagram is constantly working to improve the user experience and new features within the platform. It is common that after a test period with a limited number of users, the new option becomes available to all users, if…
Basically, graphic designers create visual (graphic) solutions to improve the brand's communication with the target group through typography, images, colors and shapes. However, if you look at the bigger picture, it's hard to…
Google Ads is probably the fastest and most effective way to reach your target audience. Google Ads ad extensions expand your ad with more information and give potential users more reason to…
