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If you had to choose between Instagram Story or Instagram Feed ads, what would you choose?

 

There is an indisputable tendency to popularity Story-I na Instagram-u increasingly takes precedence over respect in Feed-u. The reasons for this are numerous. Instagram Story has very quickly gained immense popularity.

Instagram Story or Instagram Feed

With a recent merger and launch Facebook Story-I, this format is exposed 1.16 billion Facebook users.

 

Idea Instagram Story-I'm simple. The intention was to enable people to share the "moments" of their day quickly and easily. 

 

They can be in the form of a series of photos or videos. And everything you put on yours Story will become slideshow na Instagram-u.

 

This stays on your profile for twenty-four hours and then disappears.

 

Story gives a different kind of impression to users Instagram-and of all other publications. Video format is the most understandable and popular way to communicate with followers. Stories have a natural progression - beginning, middle and end. This logical sequence of events satisfies the viewer, because it makes sense to them.

 

Update 1. Recently Instagram is within Story introduced a new option. It's about Story chat. The point of the new option is that you can start chatting directly with people who are watching yours Insta Stories. 

 

Simply called “Chat”, the new sticker gives the option to anyone watching the story to engage in a chat. The account administrator approves all attendant requests for access chat-u.

The new option seems to be for people who use it only Instagram to share content with real friends. We are of the opinion, however, that a way can certainly be found to use it for marketing purposes as well. An interesting story can be the reason for greater interaction of followers with your account.

The video can tell a story without the need to use words. There is no worry that people will misunderstand language, phraseology, etc.

 

Story  is also a fun way to get creative as it offers stickers, gifs, polls, quizzes and questions that you can use to engage your audience more.


  • More than 80% registered Instagram the user follows some business on that social network.
  • About 60% of users Instagramand claim to discover new products through other profiles.
  • 75% of users Instagram-and engages with the company after seeing their post.
  • About 25 million on Instagram-they are business profiles.
  • About 800 million Instagram users follow some business profiles.
  • More than 20% of users Instagram-and visits a business profile every day.
  • More than 95 million photos have been posted on Instagram every day.

How to deal with so much competition?

The answer is Instagram Story!

Top 3 reasons to use Instagram Story-I

  1. Instagram Story used by 500 million users every day (Instagram internal data, January 2019)
  2. One third (1/3) of the most watched Instagram the story belongs to some business
  3. 50% of business on Instagram- He posted at least one Story  during the month

 

The first steps here are simple and, if it doesn't go as well as you hoped, you will have a clean situation the next day anyway.

 

What can you really lose?

 

Story na Instagram-u was published today and is already gone tomorrow - or you can save it on your profile for as long as you want.

To maximize efficiency Story-I, try the following tips:

    1. Geotags increase your reach by including you in relevant ones Story-is for the area.
    2. You can "cut" long videos into shorter segments using an application such as CutStory.
    3. repost- ovation story-I by the influencer increases its visibility.
    4. Surveys gather feedback or simply start a conversation.
    5. Using quizzes, you can educate and entertain the target group.

You can more fully express the identity of your brand by grouping the stories you have shared in Highlights section and display them that way on your profile.

 

Story Highlights appears below your resume. To create Highlight, press the “New” button on the far left. From there you can select any segment of the Story from your archive, select the cover image for Highlight and name it.

When you're done, yours Highlight will appear as a circle on your profile that will play as a standalone Story whenever someone touches him.

 

Highlights they stay on your profile until you remove them, and you can have as many Highlights-and as much as you want.

In this way, the presentation of products or services can be accessible and beautifully displayed within multiple settings Highlights-and.

 

Business profiles that have over 10.000 followers are enabled to use hyperlinkand over Story-I and thus increase visits to the site.

This is especially important in campaigns, presentations of new products or services, etc., when we want to increase visits to a particular Landing page-u.

We wrote earlier that it is Instagram announced to test the option to pay directly through the app. With this move, he tries to keep the attention of users within the platform, so that they constantly consume content with Instagram-a.

 

In this regard, in the end we can freely say that, in the near future, business profiles on Instagram-u can become a serious competitor websites sites. 

 

With a short description of the business and a well-arranged biography, properly and nicely arranged Highlights-has, as well as constant placement of quality and visually appealing content, Instagram business profiles can become the foundation online branding and business.

 

For more news and interesting stories from digital marketing visit our blog page or follow our instagram profile.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

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