Skip to Main Content

Although we use them every day most people don’t think too much about iassembly of fonts, already relies mostly on a couple of basics. Content is more important than form. However, is that exactly the case in marketing? By careful selection, and especially by creating a new font, we are given the opportunity to give the text a recognizable identity. Something like a handwritten signature. In this text, we will try to give a few tips on what you should take into account if you decide to create a new font, or typography.

the alphabet written in colorful letters on a dark background

To clarify immediately, the fact is that creating an entire alphabet, uppercase and lowercase letters, punctuation marks, spaces between lines and letters, can be a time-consuming process. If we add to that different styles such as regular, italic and bold, then it is definitely recommended that you create typography to begin with, limit it to a logo, slogan or name on the product packaging, and for longer texts, a website or a mobile application, use some of the already existing fonts on the Internet.

However, if you stick to the idea that you still want to create an entire font, you need to know the whole process, from sketching, through creating letter shapes, to converting drawings into a font file that you can later use within software such as Microsoft Office i Adobe Creative Cloud.

In order to better understand the whole process of creating letters, it is necessary to distinguish several basic concepts:


  • Typography - The art of arranging and styling.
  • Writing (Typeface) - Unique letter design in the alphabet.
  • Font - A software file that contains a specific letter.
  • Calligraphy - Skillful handwriting with ornaments.
  • Handwriting (Handwriting) - Illustrative presentation of the manuscript.


We also distinguish two basic types of OTF and TTF font formats.

TTFs have been developed Apple i Microsoft In the 80's so that computers and printers could easily read fonts, while OTF was later developed Microsoft i Adobe to extend these functions.


Basics of font design

In order to draw and create letters, we need to clarify the construction of letters or letters.

So, to begin with, we should pay attention to the guidelines, we will use the English expression more often guidelines and on the anatomy of letters.

As most elements and tools rely on basic shapes in graphic design, typography is no exception. Letters can be grouped into specific categories based on their shape. So we distinguish between rectilinear, curved and triangular letters.

Straight letters are for example D, M or N, Then examples of curvilinear letters are S, O or G, while triangular letters are for example A and V. Of course, this is not such a strict rule because letters can belong to any group, and even combine two or all three groups depending on your design.

Also, not such a strict rule, but it is certainly desirable to apply it because of the legibility of the font, is to change thick and thin lines during the drawing of letters. In this way the letter respectively typeface it looks like it was written in pen - calligraphically. The relationship between thick and thin lines greatly affects the appearance or style of the font.

What is certainly a rule to take into account is that the space between the letters is not always the same, because depending on the shape, they can create an optical illusion. For example, the distance between B and A is not the same as, for example, between O and C, but you have to adjust it to make words and sentences look harmonious. Likewise, curvilinear letters must be a shade larger than rectilinear ones.



We return to the tips from the beginning of the text that if you want to create a new font, and not use one of the existing ones, you should have a clearly defined goal for that. This will help you with some of the following questions that you should ask yourself or the client you are working for.



For example, if you want to emphasize the recognizability of the brand or if you create a product line.


For whom?

If you work for a specific brand, you should have information about the needs of the business or the target group. If, on the other hand, you are designing a font that you would put on the Internet for a general purpose, then you should create a target group that will attract the style, as well as potential projects that your font would suit.


For what purpose?

The font you create should have a clear purpose. A concept should be distinguished if the font will be used for brochures and catalogs, for a line of cosmetic products or for a new video game.

In any case, you should have a clear plan for why your font will be different from others and what will make it special and unique.

Each creation process begins with a sketch. Depending on how much time you have, try to sketch as many variants of reference characters as possible and apply them in the text. You can rely on the graphical solutions of some of the existing fonts using certain elements, so that you do not copy them but upgrade them. You don't have to create the whole font right away, it's important to research and set the basic principles that you will follow with the creation of each subsequent character.

After completing all the previous steps, it is up to you to create and draw the characters step by step using some of the vector graphics programs.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer