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Headlines on a website help users and search engines read and understand text. They act as signposts for reading and make it easier for people to understand what the post or page is about. Headlines also define what your parts are content important and show how they are interconnected.

When headings are marked in the basic HTML code, X tags from x1 to x6 are used. The hierarchy of H tags is very clear and numerically expressed. So when we talk about how to structure titles and content well, we’re talking about ‘H1’ labels, ‘H2’ labels and so on in order of importance.

Titles on the website as a trail

Headlines are signposts that guide the reader through the article. They, if used correctly, outline a clear structure of the text and thus provide clear information about what the section or paragraph of the text is about, so that people know what to expect. A feature of good practice is that the headlines on the website are informative for the reader. Keep in mind that the main focus of the title should be on the content - and the main purpose should be easier to read and understand the text.

The importance of the title on the site

Station address (title tag) points to the content of the page and serves as information to people searching for yours website page as well crawler-ima, which use this element as one of a number of important factors that affect the ranking of a page in the search engine.

There are certain guidelines that should be followed when designing a title. Title length it should be between 50-60 characters. Google did not specify an official title length, but if it exceeds 60 characters you risk the title being cut (shortened) when displayed in the search.

Another important factor in creating a title is use keywords for which you want to position yourself. Perhaps even more important than the length of the title website pages are the keywords you use in it. Headlines can be extremely useful for your SEO when they are optimized with the right keywords. Put the most relevant and desirable keywords you want to rank for in the title. However, be careful not to overdo the use of keywords, as Google does not tolerate this practice and considers it an abuse (keyword stuffing).

A good title sells a story

The headlines on the website should be original and motivating. The title is the one that will attract the user to click on the link to your site and that will interest him in the content itself. Try to give each page as unique a title as possible to ensure that the pages are optimized for the appropriate queries. If possible, let the keywords be among the first in the title. In practice, such titles have been shown to give the best results when it comes to search.

Remember that the first job of the title is to attract clicks from users who will find your content worth the time. It is vital to keep the entire user experience in mind when writing a headline, and your message should be concise and clear.

Proper use of H tags

H tags help to form the structure and indicate the context of the article (text) on the site. They can indirectly affect the ranking website pages by making the content easier to view and read, providing context for the content of the text. X tags as subtitles make it easier for both users and search engines to use because of the keywords they usually contain. There is a hierarchy of these tags that goes from the H1 tag to the H6 tag. The H1 tag indicates (introduces) the topic being covered on your page, much like the title tells the reader what the book is about.

H1 is a good indicator of what is most important in the text on the page and the consonant is used for the page title or post (title tag). The advice is to use only one H1 tag per page, although there is no limit on this.

H2 tags are usually used to plan sections (sections) of text, a H3 to cover certain topics within the text that explain some of the details related to the topic being covered. They can be treated as a mini title for the next part of the text.

Tags H4 to H6 are used if you elaborate on the topic in more detail and in a longer text. They should be clear, concise and interesting. In most cases, users only scan the station they are on, and well-structured and interesting X tags can attract their attention to read the entire text. Efforts should be made to ensure that your titles on the website (especially H1) answer the problem-question of the user, as this will introduce them to further reading of the text.

Good use of headlines is beneficial for both your users and you, as it increases the chances of people actually reading your article, improves accessibility, and can even contribute to SEO. So make sure you use them properly!

Digitizer is ready to help you in every segment of optimizing your online performance. Let the efforts of a well-coordinated team of experts be behind your titles. Contact us.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer