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When you make perfect Google ad, you still have to show it to the right person and at the right time. When we talk about Google Display The Google Ads platform offers several different ways to target your ads.

Key words

Keyword targeting is one of the options on the Google Display Network. For example, if you know that your customers are searching for children's toys, or educational children's games, you can add keywords related to these terms. The Google platform will find relevant sites that contain keywords as well as an audience that is interested in them.


One tip is to create several Ads groups for each type of product. For example, if you sell toys for children, one Ads group may be toys for boys and another for toys for girls. Each Ads group will have its own keywords, so let's say boys 'toys will contain keywords related to boys' toys - children's cars, car tracks, etc.


Topic targeting shows your ads on sites by the topics you choose. The topics are diverse and it can be art, cars, sports, shopping, science and miscellaneous. Targeting by topic allows you to reach a wider audience.


Placement targeting is actually the selection of specific sites, YouTube channels, and images where you want your ad to appear. The main goal is to show your ads where your customers are. If you know what your potential customers are searching for, which YouTube channels they visit then this is the right choice for you.

In addition to the above, there are several other ways to target a specific audience. Here are some ways you can narrow down your audience:

  • Demographics
    • Years
    • Pol
    • Marital status
    • Household income is currently not possible in our country


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Made by Nemanja Nedeljković– Senior Account Manager @Digitizer