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Posters are perhaps the oldest form of marketing communication. Over time, the formats, purpose, form have changed. Their biggest advantage is that they are exposed in public and there is a chance that a large number of people will see them. As they aim to attract attention and provide the necessary information in a short time, we offer you a few tips for the best poster design.

 

 

Poster design has its own process

As posters have a wide range of purposes, whether you want to inform people about the latest movie, show or concert, or to promote a new product, seasonal discounts or a new restaurant nearby, it is clear that there is no universal recipe for how to do it easily. However, there is a process that you should follow step by step in order to attract attention in the best way.

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Goals

The goal of each poster is to convey a message or an idea. That’s why it’s important to find focus. Graphic elements around which you will later build the whole design according to the visual hierarchy.

Before you design a poster, make sure you have a graphic solution that clearly conveys the message, because your primary goal should not be aesthetics, but focus on the audience and attracting their attention.

 

The target group

Although you have the opportunity for a large number of people to see your poster, try to isolate the target group you are addressing directly. The answer to this question will greatly help which graphic elements you want to emphasize in your design.

The choice of colors, photos, illustrations or typography should not be the same, if you want to attract older business people or younger audiences in search of fun.

 

location

Decide how you want to promote your poster. Is it a roadside billboard, city ​​light on the promenade, roll up in business premises and shops or you will simply share-Ovati on the Internet through social networks.Before you start designing a poster, plan whether you want it preparing for print or optimize it for website.

In addition to answering this question, you will know the technical characteristics of your poster and predict where the largest flow of potential consumers is, you can also harmonize the design of the poster with the environment. So, for example, if your poster is among a bunch of others, try to make it as large as possible, so that it stands out in relation to others, while on the other hand, if it is on a clean white wall, it should be smaller. and multiple copies in a row.

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Research

If you do not have short deadlines and a lot of experience, before you start designing a poster, it would be good to look at as many posters with similar themes and goals as possible. Follow what the competition did and how they were promoted. You can also look at a couple website-she's already done template-has.

If it is not predefined, try to collect pictures, fonts i color palette which you will use as graphic elements on your poster.

 

Design

When designing a poster, the most important thing is not to have too many elements or at least to clearly establish a visual hierarchy. Emphasize important information with font size, contrasts, or marking with shapes or arrows.

After giving the user important information, highlight and call to action. Every poster, regardless of its purpose, should have "guides" to more extensive information. Keep in mind that no matter how interesting your offer is, users will not spend too much time next to your poster. So make it clear to them where they can buy, view or sign up for something.

The colors on the poster should be in line with the brand they are promoting. You will often come across a series of posters in which the same poster is designed in several colors. This way you will decide in a few clicks that your offer seems richer.

Unless you have set the concept differently, or if your poster has the classic form of a combination of photo and text, use only high-quality photos. Sometimes it is better to use a professional stock a photo that is crystal clear and in high resolution instead of a blurry photo from your collection. Regardless of the purpose of photography, they are an important element in the visual hierarchy, so it is necessary that they leave a strong impression.

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Poster design is a fairly abstract and perhaps the most commonly used area in graphic design. So much so that, in addition to graphic designers, others have often tried their hand at it. Thus, one of the most interesting stories in our country is related to the design of posters for the film "Battle on the Neretva". Namely, he created that poster Pablo Picasso for a fee of 12 bottles of wine. You can certainly find out more about it on the internet.

 

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Made by Sava Spasić - Senior Graphic Designer @Digitizer